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Billy mays sticky putty12/6/2023 ![]() "We've pulled our commercials and we'll discuss how to go forward with the family after the funeral," he says. Mays filmed commercials for two more Media Enterprises clients before his death, but McAlister says his company is still deciding whether those product ads will be released. hawking wares at trade shows and state fairs, Mays took to the television airwaves, where he succeeded in grabbing viewer attention while touting products as diverse as household goods and. ![]() The big NFL players who were also meeting fans were wondering, 'Who is this guy?'"Ī true entrepreneur, Mays got his start shilling on the Atlantic City boardwalk. "We went to the Super Bowl and there were hundreds of people who wanted a photo and an autograph with him. "His success happened very quickly, and in the past two years he was everywhere," recalls McAlister. Media Enterprises filmed eight commercials with Mays, including ads for Mighty Mendit, the Vidalia Slice Wizard and the car-dent repairing Ding King. "What will become of these brands is yet to be told because he can't be replaced," says Bill McAlister, co-owner of Media Enterprises, a marketing company that specializes in "as-seen-on-TV" products. Talk back: Share your memories of Billy Mays Every time you'd hear his voice, you'd turn to see what he's got now - he always had unique products to pitch." "Losing Billy is a huge hole in the industry. I don't know anyone more recognizable than Billy in the industry," says Mark Biglow, a sales and marketing executive for infomercial company Mercury Media.īiglow collaborated with Mays to promote iCan health insurance and was recently working with Mays to sell Impact gel insoles, which Mays featured on his reality TV show, Pitchmen. ![]() "He launched so many products, it was amazing. His booming voice, warm smile and gesticulating arms made him an icon in the direct response industry. Mays, who died on Sunday from heart disease, worked closely with marketing firms to promote products including OxiClean, Hercules Hooks and Mighty Putty. ![]() Meanwhile, those in the infomercial field are left wondering: What will the industry do now that its most recognizable front man is gone? NEW YORK () - Fans, friends and colleagues of Billy Mays are still absorbing the news of the ebullient TV salesman's untimely death. ![]()
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